Our Three Step Process
Our Three Step Process
Flexlyte
Our Three Step Process
Flexlyte
Flexlyte builds AI personalized workout plans and on demand video tutorials that make training efficient and measurable. A clean dashboard tracks progress, while tiered memberships and one click trials remove friction to getting started.
Client Background:
Flexlyte is a smart fitness platform that generates AI personalized workout plans, delivers on demand video tutorials, and visualizes user progress through an intuitive dashboard. Built for busy professionals and home-trainers, Flexlyte offers tiered memberships and a frictionless trial flow but struggled to gain organic visibility in a crowded fitness market.
Challenge:
Despite a polished product, Flexlyte saw low organic discovery, poor app store visibility, and weak conversion from site visitors to trial signups. The primary goals were to increase organic traffic, improve app-store installs, and raise trial conversion rates without heavily increasing paid acquisition spend.
Solution:
The growth team implemented a combined SEO + ASO + CRO program focused on discoverability, content, and conversion:
Keyword research & targeting: ran an intent-focused audit to capture high value queries like “AI workout plan for beginners”, “home strength program no equipment”, and long tail phrases targeting busy professionals. Mapped keywords to landing pages and blog topics.
On-page content & landing pages: launched dedicated landing pages for the AI Workout Builder, Membership Plans, and Video Library. Each page used concise H1s, benefit first copy, and target keywords in URL, title, and meta description.
Technical & mobile optimization: improved site speed, optimized Core Web Vitals, implemented responsive design and JSON LD schema (SoftwareApplication, FAQ) to boost rich result eligibility. Deployed lazy loading for videos and a PWA friendly shell for mobile users.
App Store Optimization (ASO): refined app title, short/long descriptions, localized keywords, and A/B tested screenshots. Implemented review prompts to increase ratings.
Content marketing & link building: published pillar content (e.g., “How AI Personalizes Your Workout”) and guest articles on fitness blogs. Partnered with micro-influencers for content amplification and natural backlinks.
Conversion rate optimization: simplified the signup flow, introduced a one click trial, added social proof blocks and outcome focused CTAs. Ran multivariate tests on hero messaging and checkout copy.
Analytics & iterative testing: set up GA4 event tracking, funnel reporting, and retention cohorts to prioritize work by impact.
Results (5 months post-launch):
Organic website traffic: +85%
Trial signups (organic): +120%
Organic app installs (App Store / Play): +72%
Keyword wins: Top-10 rankings for 14 target keywords and page-1 for 7 high intent queries (e.g., “AI workout plan”).
Conversion rate: Visitor to trial conversion increased from 1.9% to 4.6%.
Retention/engagement: Average session duration up 34%, and weekly active users rose by 48%.
Testimonial:
“Working with the growth team transformed how users find and experience Flexlyte. The combined SEO, ASO, and CRO work delivered real, measurable growth more organic installs, higher trial rates, and stronger retention.”
Client Background:
Flexlyte is a smart fitness platform that generates AI personalized workout plans, delivers on demand video tutorials, and visualizes user progress through an intuitive dashboard. Built for busy professionals and home-trainers, Flexlyte offers tiered memberships and a frictionless trial flow but struggled to gain organic visibility in a crowded fitness market.
Challenge:
Despite a polished product, Flexlyte saw low organic discovery, poor app store visibility, and weak conversion from site visitors to trial signups. The primary goals were to increase organic traffic, improve app-store installs, and raise trial conversion rates without heavily increasing paid acquisition spend.
Solution:
The growth team implemented a combined SEO + ASO + CRO program focused on discoverability, content, and conversion:
Keyword research & targeting: ran an intent-focused audit to capture high value queries like “AI workout plan for beginners”, “home strength program no equipment”, and long tail phrases targeting busy professionals. Mapped keywords to landing pages and blog topics.
On-page content & landing pages: launched dedicated landing pages for the AI Workout Builder, Membership Plans, and Video Library. Each page used concise H1s, benefit first copy, and target keywords in URL, title, and meta description.
Technical & mobile optimization: improved site speed, optimized Core Web Vitals, implemented responsive design and JSON LD schema (SoftwareApplication, FAQ) to boost rich result eligibility. Deployed lazy loading for videos and a PWA friendly shell for mobile users.
App Store Optimization (ASO): refined app title, short/long descriptions, localized keywords, and A/B tested screenshots. Implemented review prompts to increase ratings.
Content marketing & link building: published pillar content (e.g., “How AI Personalizes Your Workout”) and guest articles on fitness blogs. Partnered with micro-influencers for content amplification and natural backlinks.
Conversion rate optimization: simplified the signup flow, introduced a one click trial, added social proof blocks and outcome focused CTAs. Ran multivariate tests on hero messaging and checkout copy.
Analytics & iterative testing: set up GA4 event tracking, funnel reporting, and retention cohorts to prioritize work by impact.
Results (5 months post-launch):
Organic website traffic: +85%
Trial signups (organic): +120%
Organic app installs (App Store / Play): +72%
Keyword wins: Top-10 rankings for 14 target keywords and page-1 for 7 high intent queries (e.g., “AI workout plan”).
Conversion rate: Visitor to trial conversion increased from 1.9% to 4.6%.
Retention/engagement: Average session duration up 34%, and weekly active users rose by 48%.
Testimonial:
“Working with the growth team transformed how users find and experience Flexlyte. The combined SEO, ASO, and CRO work delivered real, measurable growth more organic installs, higher trial rates, and stronger retention.”
Flexlyte builds AI personalized workout plans and on demand video tutorials that make training efficient and measurable. A clean dashboard tracks progress, while tiered memberships and one click trials remove friction to getting started.
Client Background:
Flexlyte is a smart fitness platform that generates AI personalized workout plans, delivers on demand video tutorials, and visualizes user progress through an intuitive dashboard. Built for busy professionals and home-trainers, Flexlyte offers tiered memberships and a frictionless trial flow but struggled to gain organic visibility in a crowded fitness market.
Challenge:
Despite a polished product, Flexlyte saw low organic discovery, poor app store visibility, and weak conversion from site visitors to trial signups. The primary goals were to increase organic traffic, improve app-store installs, and raise trial conversion rates without heavily increasing paid acquisition spend.
Solution:
The growth team implemented a combined SEO + ASO + CRO program focused on discoverability, content, and conversion:
Keyword research & targeting: ran an intent-focused audit to capture high value queries like “AI workout plan for beginners”, “home strength program no equipment”, and long tail phrases targeting busy professionals. Mapped keywords to landing pages and blog topics.
On-page content & landing pages: launched dedicated landing pages for the AI Workout Builder, Membership Plans, and Video Library. Each page used concise H1s, benefit first copy, and target keywords in URL, title, and meta description.
Technical & mobile optimization: improved site speed, optimized Core Web Vitals, implemented responsive design and JSON LD schema (SoftwareApplication, FAQ) to boost rich result eligibility. Deployed lazy loading for videos and a PWA friendly shell for mobile users.
App Store Optimization (ASO): refined app title, short/long descriptions, localized keywords, and A/B tested screenshots. Implemented review prompts to increase ratings.
Content marketing & link building: published pillar content (e.g., “How AI Personalizes Your Workout”) and guest articles on fitness blogs. Partnered with micro-influencers for content amplification and natural backlinks.
Conversion rate optimization: simplified the signup flow, introduced a one click trial, added social proof blocks and outcome focused CTAs. Ran multivariate tests on hero messaging and checkout copy.
Analytics & iterative testing: set up GA4 event tracking, funnel reporting, and retention cohorts to prioritize work by impact.
Results (5 months post-launch):
Organic website traffic: +85%
Trial signups (organic): +120%
Organic app installs (App Store / Play): +72%
Keyword wins: Top-10 rankings for 14 target keywords and page-1 for 7 high intent queries (e.g., “AI workout plan”).
Conversion rate: Visitor to trial conversion increased from 1.9% to 4.6%.
Retention/engagement: Average session duration up 34%, and weekly active users rose by 48%.
Testimonial:
“Working with the growth team transformed how users find and experience Flexlyte. The combined SEO, ASO, and CRO work delivered real, measurable growth more organic installs, higher trial rates, and stronger retention.”
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