Client Background:
Brewlume is an artisanal coffee and brunch café known for its seasonal menu, single origin roasts, and cozy in-house experience. Though beloved by regulars, Brewlume needed a stronger online presence to turn local discovery into reservations and to communicate the craft behind its coffee.

Challenge:
Despite positive word-of-mouth and a loyal base, Brewlume struggled to (1) convert casual website visitors into booked tables, (2) showcase the provenance and story of its roasts, and (3) attract new customers beyond its immediate neighborhood. The café also lacked a consistent digital strategy for promotions and repeat customer retention.

Solution:
Roast & Root Agency (digital consultants) partnered with Brewlume to relaunch its website and run a targeted local marketing program. Key tactics:

• Website redevelopment & UX:

  • Built a photo-forward site with clear CTAs: “Reserve a Table” and “Order Beans.”

  • Implemented an easy one-step reservation widget and mobile optimized menu pages.

  • Added a dedicated Roast Tracker page showing bean origin, roast date, and tasting notes to tell the café’s story.

• Local SEO & listings:

  • Optimized Google Business Profile and local citations (hours, menus, high quality photos).

  • Added schema markup for local business, menus, and events to improve SERP visibility.

• Social content & short-form video:

  • Launched a content calendar focused on behind the scenes roast clips, chef features, and seasonal menu drops.

  • Produced short Reels/TikToks (30–45s) highlighting latte art, brunch plating, and bean origin stories to drive discovery.

• Email marketing & loyalty:

  • Implemented a newsletter sign-up with a “first cup discount” incentive.

  • Built a simple digital loyalty program (buy 9 coffees = 10th free) to encourage repeat visits.

• Local partnerships & events:

  • Executed weekend tasting events and pop-ups with nearby boutiques to reach new audiences.

  • Created limited release roast drops promoted through the site and socials.

Results (first 3 months):

• Reservations via website increased 48%, reducing phone-only bookings and streamlining seating.

• Website traffic grew 62%, with mobile sessions up 70%.

• Social engagement (likes, shares, saves) rose 120%, and short-form videos delivered a steady stream of new local followers.

• Repeat visits improved loyalty program members accounted for 28% of weekday coffee purchases.

• Overall in-store revenue rose 22% month-over-month during the campaign period, with special roast drops often selling out.

Testimonial:
“Roast & Root helped translate our craft into compelling digital storytelling. The new site and roast-tracker give customers a reason to choose Brewlume, and the bookings and repeat traffic speak for themselves.”